Appliance store cattle fought to change the taste promotion - flat-panel TVs, home appliances store

One hand store cattle sales bored other hand make a big search Certificates



Near the end of the year, Guangzhou major

Home Appliances

Store promotions in full swing. However, increased consumer choice, while Guangzhou appliance stores also ushered in a new "guest", the former appeared in court, theater, restaurants around the "cattle" group actually fought to the appliance store, "Bo cheap."



Marketplace:



"Cattle" Let's change the taste promotion



Days ago, some consumers in a home appliance store around a promotional paragraph

Flat Panel TV

Booth to ask the sales details of the Purchasing Guide. "Excuse me, you said this price is 'boss signings machine', only people who can get the signings card to buy at this price." Purchasing Guide on an intention to buy 32-inch special machine customer explained. "Listen for a special price, the total has not buy, this is not fool our consumers?" Similarly, according to Guangzhou Consumers Association revealed that many recent consumer complaints Marketplace "false sales" propaganda machine always buy special vain.



The other hand, the store also feel very wronged. Store-related complaint in an interview with reporters who brought the sales invoice: "We obviously make a profit, is the 'cattle' in the monkey business." It is understood that, due to the end of the year the supermarkets have all promotional huh "Scalpers" have the opportunity. They often wandered around in the supermarkets, promotional opportunities, once found, they immediately "commence action." In response, store the sales staff has been commonplace: "the time before the Fan Quan, cattle work is received coupons and selling tickets; out credit, promotion, when a number of cattle on the purchase of a single customer payment for the concession on its own; and now 'special signings', and cattle on the line, or even hire someone to receive low-cost promotional single queue, and then add resale value to buy consumer goods. "



Secret: cattle plundered transfer of profit coupons



According to a store in Guangzhou, Ms. Huang worked for many years, due to management problems and interests of the drive, cattle Party does have "run wild stores" momentum. "Experienced Scalpers can earn thousands a day." Miss Wong told reporters, said: "Prior to our stores had been engaged in 'discount progressively push' promotional activities, according to the rules, consumers enjoy shopping in addition to all normal offers discounts, the total purchase amount if certain criteria can also be additional to ultra-low prices to buy a product. a lot of 'cattle' on the activities directed at the. they requested to help Customers line up contributions, and can be discounted . If more than one payment customers get together, sometimes we can achieve the 56 million customers, so that 'cattle' can easily earn the most exclusive coupons, coupons and they then transfer to the consumer This can earn 1,000 yuan at least once. "



Interview with reporters that, in addition to this "fight alone", the number of "cattle Party" also used the business rules of the game's flaws come up with was "spread compensation" means profit. According to the Guangzhou market in a head of household electrical appliance store said the store had done "the same 19 days of any store in lower prices and unconditional refund of the difference," the promotion policy, the results unexpectedly during the event they are leading more than 1,000 consumers compensation shall take the price difference, the total amount of 50 million, the average compensation for each consumer to be nearly 500. "Frankly, the money consumers pay out more than I had expected to be more." The official said. "Now home appliance market, increasing competition, manufacturers frequently change the product prices is the main reason for this phenomenon; the other hand, specialized in various stores copied between the price of 'cattle' is also a major reason. They price than we familiar, that other home stores sell lower, on their return to help consumers find the difference, make a profit. "



Consumer alerts:



Away from the trap set for cattle



Response to cattle, a store in Guangzhou has launched a "dial-purchase" approach. Marketplace leader explained: "because the cattle were just staring at the door of the promotional card store, not the General Assembly read newspapers, so we have promotions in the newspaper, on the demand for a consumer needs to make an appointment call purchase, and left ID number, we'll make an appointment before a number of callers to special offers to consumers. "" But this is only an expedient measure that we appear to struggle with cattle should continue. "




I am a professional editor from International Trade Community,
and my work is to promote a free online trade platform.
http://www.xpshou.com/ contain a great deal of information about
aluminum camp chair , hotel furniture clearance
welcome to visit!