Kodak will return to the SLR camera market with the Japanese factory positive PK-Kodak, SLR-it indus

Film giant Kodak the decline of old and difficult recovery, has been a classic case of the history of global business. Loss of 232 million U.S. dollars last year, after year, Kodak said that to achieve 400 million U.S. dollars in profits, sales of digital products within three years from 5.5 billion U.S. dollars to 70 billion dollars. Film giant Kodak



the decline of old and difficult recovery, has been a classic case of the history of global business. Loss of 232 million U.S. dollars last year, after year, Kodak said that to achieve 400 million U.S. dollars in profits, sales of digital products within three years from 5.5 billion U.S. dollars to 70 billion dollars.



"Kodak is still undergoing more painful restructuring." Newly appointed Kodak Consumer Digital Fu Zhijun, President Greater China, said in an interview, Kodak consumer digital business goals for this year is "to turn a double last year's performance." Also rely on several killer product to the market shift from the second and third tier cities to first-line market, with Japanese firms positive PK. Kodak also revealed that, with U.S. headquarters is being actively studying whether to re-Sha Hui SLR market.



Low initial success in transition Completed two years ago, four years, after the costly restructuring, Kodak has met the road to recovery Financial Meng Lang crisis, layoffs, pay cuts, cut once the core product line, all kinds of self-protection measures for Kodak Brokeback hard winter. Although the company appeared in 2009, Kodak 232 million U.S. dollars of continuing operating losses, but released two months ago, earnings season, showing that Kodak strategy started to bear fruit the first time in more than a year quarterly earnings.



Printers Business also began a steady cash flow Kodak, HP printers effect in 2005 worked for 25 years took over the storm-ridden Kodak Perez, Kodak's worldwide chairman and the CEO took office, to begin transition to digital product diversification. Strategic investment in a few days ago was, Perez forecast, digital product line will be close to double-digit rate each year. From the consumer end of the year will be able to digital imaging, graphic imaging equipment for enterprises, and film the three product lines, to achieve 400 million U.S. dollars of profits. Three years, sales of digital products increased from 5.5 billion to 70 billion dollars.



New president of Kodak Consumer Digital Group, Greater China, Fu Zhijun has said in an interview, Kodak rapid growth in the Chinese market last year, the traditional film, film and other areas of business in a professional photocopy up to 45% this year, Kodak's consumer digital business goal is "to turn a double last year's performance."



And Japanese brands facing re-PK Along, Kodak digital products even though cost-effective, easy to use, but in appearance and image has always had the gap with Japanese manufacturers. With Kodak's strong brand appeal, the corresponding products in the market have to finish second and third tier cities, but in the first-tier cities are hard to breakthrough. Kodak



But a series of new products introduced this year, Kodak has brought to the "revived" opportunities. April 2, Kodak released across the board in Beijing Digital Cameras New, all cards in both machines with the "SHARE push e-mail" feature, and consider the products in the future to add 3G functionality, full support for the Internet, there are mailing photos, upload photos and videos to Facebook, Flickr and Youtube functions and launch an application store in China, such as mobile Internet strategy.



According to reports, Kodak also introduced the first smart person in the industry face search function. Users only need to browse the digital camera photos to the photo of someone a name; and then the camera memory card will be automatically thousands of photos, search to the person and the automatic classification is good, user-friendly for photo management. CES this year's International Consumer Electronic Exhibition to see the SLICE touch digital camera, this is considered the most Nenggen PK killer Japanese products are listed on the Chinese market first.



Viewpoint May return to the SLR camera market, Kodak

Interview, Kodak executives in China for the first time revealed the face of ever-growing demand for SLR, Kodak headquarters in the United States are actively studying whether to re-Sha Hui consumption DC Level and above market. "Then pulled out because SLR market, because that body and Shot System is not in their own hands, so even the development, also can not make too much profit.



Market structure has changed now, EVIL (electronic viewfinder interchangeable lens technology) the emergence makes Kodak the opportunity to take control of body development.




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